Mahindra-FURIO7-Range

Mahindra Launches the All-New FURIO 7 range of Trucks.

Mahindra-FURIO7-Range
Mahindra-FURIO 7-BS6-Range prices start at Rs 14.79 lakh for FURIO 7 10.5ft HSD variant, Rs 15.18 lakh for
FURIO 7 HD and Rs 16.82 lakh for FURIO 7 Tipper variant (all ex-showroom Pune)

The all-new Mahindra FURIO range of LCV’s will offer for the first time “More Mileage or Truck Back” and “Guaranteed Resale Value” in the highly competitive Indian CV industry. including higher profit guarantee on tipper model.

Mahindra’s Truck and Bus Division (MTB), a part of the Mahindra Group, today announced the commercial launch of the new Mahindra FURIO 7, its latest, modern range of Light Commercial Vehicles (LCVs) with an unprecedented double guarantee of “More Mileage or Truck Back” and “Guaranteed Resale Value” after five years.

Mahindra Truck and Bus have extended its existing FURIO – an Intermediate Commercial Vehicle brand launched in 2019 – to an all-new Light Commercial Vehicle range, the Mahindra FURIO 7. This range will be available across three product platforms: 4-Tyre Cargo, 6-Tyre Cargo HD and 6-Tyre Tipper. The range will cover every application of business needs in Light Commercial Vehicle segments, delivering the FURIO brand promise of Higher Profitability along with Best-in-Class Mileage, Higher Payload and a Benchmark Cabin offering optimum comfort, convenience and safety. It also boasts of the Most Advanced Telematics technology: Mahindra iMAXX.

Mahindra FURIO 7 Light Commercial Vehicle range is part of the FURIO ILCV product range development, which is the culmination of focused efforts over the past six years of over 500 Mahindra engineers and 180 suppliers, and an investment of Rs. 650 crore. The introduction of the FURIO range follows MTB’s launch of the BLAZO X range of Heavy Commercial Vehicles with the hugely successful and popular ‘Mileage Guarantee’, which subsequently helped BLAZO X establish itself as the most fuel-efficient truck in the HCV segment.

engine options

FURIO 7 range of LCVs are powered by two super-efficient, lightweight, low friction engines –MDi and MDi Tech, with popular Dual Mode FuelSmart technology. The Engines option with 4 Tyre cargo Furio 7 is a 2.5L 4 cylinder BS-6 compliant engine producing 60.5Kw of power and 220Nm of peak torque. While the 6 tyre unit of the Furio 7 range comes with 4 cylinder 3.5L BS6 Complaint engine churning out 91.5Kw of power and 375Nm of peak torque.

From R to L:  Veejay Nakra, Chief Executive Officer, Automotive Sector, M&M Ltd and Jalaj Gupta, Business Head, Commercial Vehicles, M&M Ltd at the launch of All New FURIO 7 range of LCV Trucks.

Speaking on the occasion, Veejay Nakra, Chief Executive Officer, Automotive Sector, Mahindra & Mahindra Limited, said, “The launch of the new FURIO 7 range of LCV trucks with an unprecedented customer value proposition of ‘more mileage or return the truck and guaranteed resale value after five years is a landmark in the industry. It will set new benchmarks of excellence and customer-centricity while reflecting our serious commitment to the segment and confidence in our products.”

According to Jalaj Gupta, Business Head, Commercial Vehicles, Mahindra & Mahindra Limited, “Mahindra FURIO 7 range is designed around the unmet needs of LCV customers. Our customer insights for the category revealed that they are looking for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), best warranty offer, lowest maintenance, safety and comfort – all these leading to a risk-free business and complete peace of mind, all in one truck. Mahindra FURIO 7, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher mileage or give the truck back as well as the guaranteed resale value after five years that makes it a defining moment for the industry. This will help us in our objective of making our customers more prosperous.”

What we think at Truckbusindia about all new Mahindra furio 7

With the new trucks added to the hottest tonnage segment of the ILCV range, the customers will have more choice and this will go well with the upcoming festive season. Also, Mahindra has the advantage of more prominent offerings as compared to the competition. Designed by Pininfarina for Indian road conditions, FURIO sets new benchmarks with its world-class design and engineering excellence, with one of the safest, most ergonomic and comfortable cabins. These trucks will definitely bring a good number of sales to MTB.